Selen Erdem is the owner and operator of A Tender Touch Grooming, headquartered in Dunedin,  Florida. This is a highly regarded Pet Grooming Spa company in Pinellas County.

Selen was trained in Pet Grooming,veterinary surgery and her technicians are trained in animal grooming.

Some of the services A Tender Touch Grooming provides include: Pet Grooming.

When it comes to providing expert Pet Grooming Spa services, nothing takes the place of experience. Selen began working in Pet Grooming Spa 18 years ago and started A Tender Touch Grooming in 2017.

One of A Tender Touch Grooming’s  goals is to provide their Pinellas County clients with professional, high quality, and affordable services. People often choose A Tender Touch Grooming because the company use the HydroSurge bathing system which provides pets with an invigorating massage that keeps them calm and relaxed throughout the bath.  Exclusive InjectAir technology thoroughly penetrates the coat and brings oxygen to the skin, leaving the animal cleaner and healthier than ever.

The result, one of the most successful Pet Grooming Spa companies in Dunedin!  


    What do their customers think?

One fan of the company publicly wrote, “C Hareld – I highly recommend them. I take my 2 girls to get they’re nails trimmed. There’s always a happy little face getting a trim on the table. Like the sign says they are very tender with they’re clients. And extremely reasonable. Sorry about Alice scratching!

Another fan of the A Tender Touch Grooming publicly wrote, “Liz Shook – Great service! They were so amazing with my deaf baby boy and made him so look so handsome. 🙂 Can’t wait to go back soon for a touch up! 

Having owner operated experts, like Selen providing knowledgeable and expert care is an asset to Dunedin and Pinellas County, Florida.

Business owners take risks and often work long, exhaustive hours to service their clients. There are freedoms in owning a business, but these freedoms come at a cost. Rarely acknowledged are business owners like Selen Erdem that employ people and ensure their staff are paid continuously. Sure, people earn their wages through their time, hard work and skills, but let’s take a moment and thank Selen for having and continuing the business ownership game that allows people an opportunity to produce and earn those wages.

Need Pet Grooming Spa service? Give A Tender Touch Grooming an opportunity by visiting them at 116 Patricia Ave., Dunedin or by calling them at 727-736-3006.


So from the staff of Local Search Force that runs the County Advisory Board

Selen Erdem, you are highly commended for your service to the residents of Pinellas County, for having and maintaining a business that adds to the financial well-being of Florida and for your willingness to participate in social betterment activities.


Well done Selen Erdem!


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